MONTREAL, QC (May 30th, 2024) – INNOCEAN Canada and Montreal Alliance kick-off the season with a new campaign.

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INNOCEAN Montreal has launched new work for the Montreal Alliance basketball team, with an OOH campaign promoting individual ticket sales for the new season which starts today. The professional basketball club, a member of the Canadian Elite Basketball League, kicks off its third season, culminating the year by hosting the league’s Championship Weekend this coming August.

The campaign features a stylized wolf, which is the symbol of the Montreal Alliance, and brings it to life outside the logo to better establish the brand's essence. "The INNOCEAN team was able to evolve our visual identity to better demonstrate our team’s pack mentality and insatiable hunger, determination and unwavering desire to thrive" says Annie Larouche, President of the Montreal Alliance.

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Mylène Savoie, vice-president of INNOCEAN, tells us: "Attending an Alliance game at the Verdun Auditorium is an incomparable experience that all Montrealers should live. It's been a real treat for our team to support our clients in promoting their brand and building their fanbase in this market."