Launching a new brand in an old industry

Client / Surex Canada

Nobody likes buying insurance. (There, we’ve said it.) It is, at best, a grudge purchase. Knowing that, we saw an opportunity when we were approached to launch the Surex brand in Canada. We created an entirely digital branding and awareness campaign built around a promise: “we’re in this together, so you’re never in this alone.” Our messaging served to build the profile of the brand, increase consideration among reluctant insurance shoppers and drive engagement in their online services.

“We have worked closely and aggressively with the INNOCEAN team to establish Surex as Canada’s fastest-growing online insurance marketplace!”

Vito Sacchetti, National Manager of Marketing Communications, Hyundai Auto Canada Corp.

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