Dynamic in Search

Conquesting Web Searches

Client / Hyundai Auto Canada Corp.

Hyundai developed the first of its kind conquest search ads that were dynamically generated in real time by pulling directly from a third-party car comparison tool. What was previously not possible based on having to manually create over 150,000 possible ad combinations was solved by harnessing the power of automation and google marketing tools to help Hyundai create a more personalized and relevant search ad.

This work was received the following professional accolades:

Category Award Recognition
Martech 2022 CMA Awards Gold
Innovative Media 2022 CMA Awards Silver
Special Award: Environics Analytics Data-Driven Marketing Award 2022 CMA Awards Bronze


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