Toronto, ON (February 09, 2023) – INNOCEAN Canada is adding to its team with the hiring of Marcio Beauclair as their new Vice President of Strategy.

Joining the agency’s Toronto Office, Marcio will be working alongside Senior Vice President Tyler Brown on the Hyundai line of business.

“With the momentum of electric vehicles in Canada, right now is a crucial and exciting time to be working alongside one of the most innovative automotive brands both globally and nationally here in Canada,” says Beauclair. “I’m excited to be part of the team here at INNOCEAN and to elevate the strategic output for the Hyundai brand working in collaboration with our amazing Creative and Accounts teams.”

Prior to INNOCEAN Canada, Beauclair was a strategy director at Publicis Canada working with the French Multinational Advertising Group with Visa, Infiniti, Sun Life, and Red Lobster as clients. He also served as a brand strategy director with Diamond Marketing Group working for TD Bank. His resume boasts multiple award wins as a strategist, counting one Grand Effie, seven Cannes Lions (one gold, four silver, and two bronze) amongst his credits. Before Canada, Beauclair held VP roles at Wunderman, Publicis, and DDB Africa in Brazil.