INNOCEAN Canada Wins Big at 2022 CMA Awards

TORONTO, ON (November 21, 2022) –  INNOCEAN Canada (ICA) is thrilled to announce that we were the recipients of five awards at the 2022 CMA Awards.

Congratulations to the entire Hyundai team on winning a Gold, three Silvers, and a Bronze!

ICA was awarded for the following:

MartechHyundai Goes Dynamic in SearchGold
Innovative MediaHyundai Goes Dynamic in SearchSilver
Special Award: Environics Analytics Data-Driven Marketing AwardHyundai Goes Dynamic in SearchBronze
Brand BuildingPlugged Into YouSilver
Customer ExperienceCl!ck to BuySilver

More about Hyundai “Hyundai Goes Dynamic in Search”:

Hyundai developed first of its kind conquest search ads that were dynamically generated in real time by pulling directly from a third-party car comparison tool. What was previously not possible was solved by harnessing the power of automation and google marketing tools to help Hyundai create a more personalized and relevant search ad.

More about Hyundai “Plugged Into You”:

How do you get on the consideration list when buyers don’t know what you have to offer? We tackled awareness and consideration at the same time by putting owners in the driver’s seat and supercharging our campaign using cinema, TV, social, and in dealership communications. Leading to increased awareness and consideration metrics across the board.

More about Hyundai “Cl!ck to Buy”:

To reflect the way customers are purchasing today, Hyundai merged online and off-line sales so that every part of a vehicle purchase can be done the way our customers want. Hyundai’s Click to Buy digital retailing platform increased interest and sales conversion by making it easier to buy a car the way you want to buy a car.