Date Posted: November, 2023

Location: Toronto

Position Summary

We are looking for a talented and motivated Performance Digital Manager to work on one of Canada’s largest Automotive Accounts for a maternity leave contract.  If you’re passionate about performance-focused digital media (search, social, display, video) and would love the opportunity to apply your craft in a collaborative 360 environment, we want to hear from you.  We believe search, social, display, and video marketing provide intelligence way beyond impressions, views, clicks, and conversions.  We’re looking to grow our in-house Performance Digital team to collaborate with our entire group of Media Planners, Media Buyers, Creatives, Programmatic Traders, and Data Analysts to drive results.

Key Accountabilities

Responsibilities:

Leadership and Talent Management

• Manage a team (account coordinator and/or more) of paid digital marketing professionals; foster teamwork, trust, and collaboration; provide leadership, guidance, and champion an environment that rewards creativity
• Continue to build on existing level of digital marketing expertise (search, social, display, video), drive innovation, and stay up-to-date with industry trends and developments
• Maintain our team’s reputation for innovation and efficiency, while establishing a high level of employee commitment
• Oversee cross-functional strategy development with internal strategy, programmatic, and analytics teams as well as our in-house creative teams

Strategy and P&L Accountability

• Collaborate on innovative paid digital (search, social, display, video) media strategies to positively impact client business objectives
• Lead financial management and budget overview process for all paid digital platforms under your purview (Google, Microsoft, Facebook/Instagram, YouTube, Pinterest, Amazon, etc.)
• Demonstrate thought leadership for clients, partners, and the industry; provide consistently comprehensive and effective analysis to internal and external stakeholders to support marketing recommendations
• Educate clients on the importance of paid digital (specifically, paid search) in the overall marketing mix

Campaign and Client Management

• Lead day-to-day management of Search, Social, non-programmatic Display/Video campaigns (Both National and Dealer Groups), including translating client’s marketing goals into successful paid search/social/display/video campaigns & manage client expectations with daily/weekly/monthly/yearly reports
• Lead the monitoring, tracking, evaluation, and optimization of paid search, paid social, and non-programmatic paid display/video campaign performance to maximize client investment, including, but not limited to, daily budget pacing, audience optimizations, bid optimizations, developing ad copy, A/B testing ad copy and landing page variations, query reports, and ensuring creative is tagged appropriately
• Benchmarking, analysing and forecasting for Paid Digital initiatives to help clients achieve their goal
• Share SEM insights with internal agency teams to improve overall communication results, including, but not limited to best performing keywords/copy, auction insights, competitive data, etc.
• Ensure client inclusion in Google Betas to continually test, learn, and drive innovation

Skills and Behaviour:

• Strong technical SEM background & proven track record in paid search engine marketing optimization
• Strong technical background in the following tools: Google Ads, Google Analytics, Search Ads 360, Microsoft Ads, and Facebook Business Manager
• While you have a passion for search, you like to think big and understand total marketing communication impact
• Enthusiastic, self-motivated, and collaborative, with strong leadership, organizational, and project management skills
• Ability to identify growth opportunities, a keen eye for detail, with strong presentation and interpersonal skills and the ability to articulate and deliver messages effectively
• Understand the importance of accountability, professionalism, and integrity in the workplace