Date Posted: September, 2023

Location: Toronto

Purpose of Job:

We are seeking a talented and motivated SEO Coordinator to join our Digital Media team at Innocean, where you will work on some of Canada’s largest automotive accounts. If you’re passionate about search engine optimization and would love the opportunity to apply your skills in a collaborative 360 environment, we want to hear from you. We believe organic, direct, and paid traffic provide intelligence way beyond impressions, views, clicks, and conversions. We’re looking to grow our in-house SEO team to collaborate with our entire group of Media Planners, Media Buyers, Creatives, SEM, SMM, Programmatic Traders, and Data Analysts to drive exceptional results.

The right candidate will be an analytical and detail-oriented professional with excellent communication skills, capable of working with cross-functional teams to achieve our digital marketing goals. Reporting to the Associate Director, SEO, you will be responsible for implementing SEO strategies, monitoring performance, and ensuring current SEO best practices and techniques are adhered to.

Key Accountabilities:

SEARCH ENGINE OPTIMIZATION RECOMMENDATIONS

• Optimize website content and landing pages
• Conduct keyword research & mapping to guide content teams, including content gap recommendations
• Assist with off-page optimization projects (e.g. link-building)
• Optimize assets, including maintaining Google My Business listings and implementing SEO updates for new product launches

TECHNICAL SEO

• Identify and review technical SEO issues, providing recommendations for fixes
• Support website audits for SEO best practice compliance
• Collaborate with web development teams to address technical SEO issues, including site speed optimization, mobile-friendliness, and structured data implementation

ONGOING REPORTING

• Collect and analyze data on traffic, rankings, and other SEO metrics
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare reports regularly, ensuring the data is integrated with overall Digital Performance reporting

CROSS-TEAM COLLABORATION

• Collaborate with web dev, content, design, social media, paid media, and account service to help optimize content and performance
• Share website, keyword, and content recommendations with paid media teams

INDUSTRY KNOWLEDGE

• Remain up to date with the latest trends and best practices in SEO and digital marketing
• Suggest improvements in process and productivity optimization

Skills and Behaviour:

• Knowledge of standard and current SEO best practices
• Experience with integrated SEO reporting and a general knowledge of research principles and methods and experience in analysing data
• Content optimization skills, including keyword integration
• Familiarity with relevant tools (e.g. Screaming Frog, SEMrush, Ahrefs) and web analytics tools (e.g. Google Analytics, Google Search Console)
• Familiarity with HTML, CSS, JavaScript
• Strong written and verbal communication skills
• Ability to work independently and as part of a team

Education and Experience:

• 1-2 years of SEO experience (preferably in an agency setting)
• University or College degree
• Knowledge of the media industry and how advertising agencies operate is an asset

Closing Statement

INNOCEAN Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process.