QUEBEC CITY, QC, Canada – March 10, 2024 – Kia Canada is proud to announce a major partnership with the Laval Rouge et Or Sports Program (Laval University), committing to supporting its fourteen clubs for the next five years.

Through this agreement, Kia and its dealerships in the Quebec City region will have a strong presence at the PEPS (Physical Education and Sports Pavilion) and various Rouge et Or games. Among the key initiatives, the Kia VIP Terrace will debut at the football club's home games, offering a premium, enhanced experience starting in the 2025 season.

Beyond its commitment to the spectator experience, Kia will serve as the official transportation provider for the Rouge et Or clubs, facilitating travel for coaches and club members and contributing to the teams' growth on the national and international stage. In addition, Kia will directly support student-athlete success by offering scholarships that recognize both academic and athletic excellence.

Julie Dionne, Director of Sports Activities, is delighted with this new collaboration:

"We are thrilled to welcome Kia Canada to the Rouge et Or family. This partnership represents significant support for our teams and student-athletes, both on and off the field."

Madison Don, Public Relations and Retail Marketing Manager for the Quebec City region at Kia Canada, also expresses her enthusiasm:

"Kia is proud to partner with such a prestigious institution as the Rouge et Or. We are committed to encouraging the next generation of athletes and contributing to a rewarding experience for both student-athletes and fans."

This agreement marks the beginning of a promising collaboration between the two organizations. In addition to enhancing the Rouge et Or fan experience, it provides meaningful support to student-athletes, helping them pursue academic and athletic excellence.