MONTREAL, QC (August 8th, 2024) – Kia Canada continues its partnership with the Montreal Alouettes football club. Now in the second year of their partnership, this new campaign highlights a number of players from the champion team, including quarterback Cody Fajardo, as well as Quebecers Alexandre Gagné (fullback) and David Côté (kicker). Always in the same dynamic style, sometimes with a touch of humour, the videos reinforce the qualities of Kia vehicles, comparing them to those of the athletes. Also new this year are two videos featuring the Alouettes' new dance team. This was a perfect opportunity to showcase their artistic and athletic talents, as well as the good humour they demonstrate at every home game.
“Kia Canada is extremely proud of this partnership and the opportunity to support this champion team in their goal of keeping the GreyCup in Montreal. What a great opportunity to create content that allows us toraise the profile of some of the players on this historic team. As for the partnership with the brand-new dance team, we see it as an opportunity to introduce fans to the high caliber of talent that makes up this first cohort, and to participate in supporting the surge in popularity that dance is experiencing in Quebec,” says Mylène Savoie, Vice-President, Group Account Director at INNOCEAN, Kia Canada's agency.
The campaign includes a total of 6 videos, as well as visuals to be published on Kia Canada, the Montreal Alouettes and the Montreal Alouettes dance team’s social networks.
Montreal Alouettes Dance Team Instagram
