TORONTO, ON, Canada – April 1, 2025 – INNOCEAN Canada, known for its bold creative and forward-thinking approach, is taking a revolutionary step in trend forecasting and social media by hiring a Junior Vice President, Relevance – an expert in all things generation Alpha, viral trends, meme culture, and digital-first storytelling.

In an industry that moves at the speed of TikTok, INNOCEAN Canada recognizes the need for fresh, unfiltered insights straight from the generation shaping the future of digital engagement. “The idea came to me in a meeting about the TaylorMade junior golf program,” says Taewoo Lee, CEO at INNOCEAN Canada. “I looked around and realized no one in the room had any experience with what we were talking about. None of us had the expertise we needed to make this work award-worthy.”

Enter, Olivia “Nova” Trembley, the new Junior Vice President of Relevance, whose credentials include a 5M-like ratio on Roblox, a growing Discord following, and an unmatched ability to predict the next big thing before it hits the mainstream. She brings a powerful reputation from the recess playground and 4 years of education from Niagara Street Junior Public School, conveniently located just down the street from INNOCEAN’s Toronto office.

“We’re always looking for ways to future-proof our work,” said Ian MacKellar, Executive Creative Director at INNOCEAN Canada. “Who better to help us decode the next era of social than someone who’s living it every day? We’re thrilled to welcome Nova to the team, and honestly, we’re just hoping she don’t roast us too hard in the process.”

“We’ve always prided ourselves on strategic foresight,” added John Killam, COO. “But now we’re just trying to keep up with a generation that thinks email is a cry for help.” As Junior Vice President, Relevance, Nova will advise on emerging slang, content trends, and digital behaviours, ensuring that INNOCEAN’s campaigns will resonate authentically with younger audiences. Her responsibilities will span all departments, ensuring generation Alpha resonates with the work being made. In her words, “Most brands are NPCs. I’m here to make sure they don’t give off desperate vibes. Throwing in a sigma or skibbidi in the wrong spot could destroy a brand overnight.”

The move underscores INNOCEAN Canada’s commitment to staying ahead of culture.

For media inquiries or to schedule an interview with Nova (pending her homework schedule), please contact: communications@innocean.ca.