So much passion, determination, and heart go into every single hockey game – whether house league, rep, pick-up, or the pros. But not all of this passion and heart steps out onto the ice. Behind every game and in every community are the drivers of hockey. Someone you know that goes above and beyond to drive the game forward. This is our chance to recognize and celebrate them all.
As part ofHyundai’s partnership with the NHL, we have the opportunity to work with someof the league’s most legendary players. In this case, we worked with some of the most iconic — the mascots. Feathers, pitchforks and all.
Letting the NHL’s most beloved characters experience the vehicles in their signature style of humour, we highlighted some of Hyundai’s best features the best way we know how – with a smile.
