TORONTO, ON (October 2, 2023) – INNOCEAN Canada is thrilled to share that its work has been awarded at the 2023 Canadian effie Awards.

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INNOCEAN was awarded bronze in the media innovation category for its “Dynamic In Search” campaign for Hyundai Canada.

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Hyundai and INNOCEAN developed first of its kind conquest search ads that were dynamically generated in real time by pulling directly from a third-party car comparison tool.

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What was previously not possible was solved by harnessing the power of automation and google marketing tools to help Hyundai create a more personalized and relevant search ad.

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“In the dynamic world of advertising Hyundai’s ‘Dynamic in Search’ campaign showcases our commitment to innovation, stated June Hong, president and CEO of INNOCEAN Canada.

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“By harnessing the power of automation and Google marketing tools, we transformed what was once perceived as highly difficult and time consuming into an efficient process—delivering personalized and relevant search ads that set new industry standards”, remarked INNOCEAN Canada Group Digital Media Director, Caroline Villarroel.“This award is a testament to our relentless pursuit of excellence in advertising.”

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The bronze Effie for INNOCEAN and Hyundai marks the fourth recognition this campaign has received. The campaign previously received three trophies at the Canadian Marketing Association awards, earning a gold for Martech, a silver for Innovative Media, and a bronze for data-driven marketing.

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