TheHyundai Canada team wanted to activate shopping ads in the digital space, showcasing local and available inventory to interested car buyers. The trouble was — like most car makers — this was not possible without a centralized inventory feed to power the backend required to run e-commerce based shopping ads. This all changed when Hyundai launched Click to Buy, an omnichannel retail platform that unified national dealer inventory and allowed customers to search for and shop available inventory online before visiting a dealer.