Genesis: Pearson Takeover

Bringing customer service to a place that needs it the most.

The Genesis brand believes in the simple yet profound notion that the experience of owning a Genesis should be as exceptional as the vehicle itself. So, we brought our customer-centric philosophy to one of the most customer-service-starved places in all Canada, Pearson Airport to demonstrate the Genesis difference.

Going the extra mile worked for Genesis as test drives increased 1,837% and sales jumped 167%, while 13 cars were sold directly at the airport.