Supervisor, Performance Digital

Date Posted: August 3, 2021

Location: Toronto

POSITION SUMMARY

We are looking for a talented and motivated Performance Digital Supervisor to work on our growing Performance Digital team. If you’re passionate about performance-focused digital media (search, social, display) and would love the opportunity to apply your craft in a collaborative 360 environment, we want to hear from you. We believe search, social, and display marketing provide intelligence way beyond impressions, views, clicks, and conversions. We’re looking to grow our in-house Performance Digital team to collaborate with our entire group of cross-tier Media Planners, Media Buyers, Creatives, Programmatic Traders, and Data Analysts to drive results for our Automotive and Consumer Electronics clients.  

RESPONSIBILITIES

Leadership and Talent Management

  • Manage a team (account coordinator and/or more) of paid digital marketing professionals; foster teamwork, trust, and collaboration; provide leadership, guidance, and champion an environment that rewards creativity
  • Continue to build on existing level of digital marketing expertise (search, social, display), drive innovation, and stay up-to-date with industry trends and developments
  • Maintain our team’s reputation for innovation and efficiency, while establishing a high level of employee commitment
  • Oversee cross-functional and cross-tier strategy development with internal strategy, programmatic, and analytics teams as well as our in-house creative teams

Strategy and P&L Accountability

  • Collaborate on innovative paid digital (search, social, display) media strategies to positively impact client business objectives
  • Lead financial management and budget overview process for all paid digital platforms under your purview (Google, Microsoft, Facebook/Instagram etc.)
  • Demonstrate thought leadership to clients, partners, and the industry; provide consistently comprehensive and effective analysis to internal and external stakeholders to support marketing recommendations
  • Educate clients on the importance of paid digital (specifically, paid search) in the overall marketing mix

Campaign and Client Management

  • Lead day-to-day management of Search, Social, and non-programmatic Display campaigns, including translating clients’ marketing goals into successful paid search/social/display campaigns & manage clients’ expectations with monthly/yearly reports
  • Lead the monitoring, tracking, evaluation, and optimization of paid search, paid social, and non-programmatic paid display campaign performance to maximize client investment, including, but not limited to, daily budget pacing, audience optimizations, bid optimizations, A/B testing ad copy and landing page variations, query reports, and ensuring creative is tagged appropriately
  • Benchmarking, analysing and forecasting for Paid Digital initiatives to help our Automotive and Consumer Electronics clients achieve their goal
  • Share SEM insights with internal agency teams to improve overall communication results, including, but not limited to best performing keywords/copy, auction insights, competitive data, etc.
  • Ensure client inclusion in Google Betas to continually test, learn, and drive innovation

SKILLS AND BEHAVIOUR

  • Strong technical SEM background & proven track record in paid search engine marketing optimization
  • Strong technical background in the following tools: Google Ads, Google Analytics, Search Ads 360, Microsoft Ads, and Facebook Business Manager
  • While you have a passion for search, you like to think big and understand total marketing communication impact
  • Enthusiastic, self-motivated, and collaborative, with strong leadership, organizational, and project management skills
  • Ability to identify growth opportunities, a keen eye for detail, with strong presentation and interpersonal skills and the ability to articulate and deliver messages effectively
  • Understand the importance of accountability, professionalism, and integrity in the workplace

EDUCATION AND EXPERIENCE

  • 5+ years of paid search experience (preferably in an agency setting)
  • 3+ years of paid social and/or display experience
  • 2+ years of experience in the Auto industry
  • University or College Degree in psychology, advertising, marketing, finance, or data analytics is an asset

Closing Statement

Innocean Worldwide Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process. 

Careers

If you are interested in career opportunities with Innocean Worldwide Canada, please send your cover letter and resume to careers@innocean.ca.