Strategist (Planner)

Date Posted: January 14, 2022

Location: Toronto

Purpose of Job:

Innocean is looking for a Strategist (Planner) to join the team and will be responsible for bringing strong, insight-driven strategic thinking across a diverse array of projects and clients. They understand market forces, translate user needs -into action and work closely with internal teams and clients as a central driver to future success for all.

Specifically, this role will:

  • Help clients build long-term, valuable relationships with their users and customers and demonstrate how creativity and technology can be used to drive business growth.
  • Be responsible for developing strategy deliverables, shaping ideas that help drive teams and clients to reach ambitious outcomes.
  • Spend significant time with clients, gaining deep insight into client business problems and becoming a trusted thought partner and advisor to senior client executives.

What you’ll be doing:

  • Work on cross-functional client and internal teams to integrate a cohesive, compelling vision and strong strategic underpinning for all work.
  • Develop customer strategies and identify areas of opportunity for ideas that produce growth, evolve our clients and drive advocacy for them in the market.
  • Steer the development of annual or campaign connections plans that inform where, when, and how we bring creative ideas to life — including tactical placement and rotation plans for creative.
  • Create and execute all client strategic roadmaps for their brands and across their product portfolios
  • Be the conduit between creative and media (paid, owned, and earned), forging collaborative relationships with internal and external partners.
  • Be the strategic lead on pitches and business development.
  • Partner with client services to grow key large accounts and ensure client satisfaction.
  • Develop company-wide perspectives on trends and the use of emerging advertising opportunities.

What we’d like to see:

  • 3-5 years leading strategic initiatives that have demonstrably driven growth in a consulting, agency or in-house role.
  • Demonstrated expertise in defining and implementing digital business transformation strategies that include commerce, B2B sales, customer service and/or operations.
  • Innovative and analytical thinker comfortable dealing with ambiguity and complexity.
  • A self-starter who brings strong strategic planning, problem solving and program management capabilities.
  • Results- and detail-oriented, bringing expert-level written and oral communication skills and have strong interpersonal and collaboration skills to effectively engage a variety of stakeholders across levels and functions.
  • The ability to make complex subjects understandable.

Closing statement:

Innocean Worldwide Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to apply. Any disability-related needs will be accommodated throughout the recruitment process.


If you are interested in career opportunities with Innocean Worldwide Canada, please send your cover letter and resume to