Media Planner

Date Posted: June 8, 2022

Location: Toronto

Purpose of Job:

  • Responsible for day to day digital tasks which include but not limited to; reporting and analytics, requesting information from suppliers, working with internal teams to ensure alignment on timelines for launch of campaign
  • Is a resource to the planning group to uncover planning insights by conducting market research, using statistical data.
  • Prepares data driven client requests.
  • Keeper of all things budget, research, reporting & data tracking.
  • Understands client objectives, budgets and the target audience to identify the digital channels to deliver message.
  • Determines digital channels to utilize for the most successful results.

Key Accountabilities:

  • Preparing and presenting wholistic media plans for various multi-channel campaigns
  • Reviewing weekly/monthly reporting and working with broader team to prepare client reports
  • Tracking the performance of ads and reviewing statistical data with supervisors and directors.
  • Monitoring campaigns to ensure they are delivering in full and pacing to spend
  • Involved in media planning strategy meetings with team members and helps develop new ideas for client media plans.
  • Various admin & reporting as needed
  • Preparation of Monthly client Data Reporting (Stand Alone Research + Amalgamation of multiple data sources).
  • Reaching out to suppliers to ensure digital specs, trafficking and buy request are aligned
  • Prepares Monthly Nameplate Trend Document for planning (Comp Spend, vs. Traffic vs. Funnel Metrics, vs. Sales).
  • Organizes Monthly Digital Analytics Data for Dashboard Preparation.
  • Ensure insertion orders are processed correctly and looks into discrepancies.
  • Assists in Managing Group Research Library / Training on Research Tools.

Skills and Behaviour:

  • Great with numbers, budgets and spreadsheet management
  • High proficiency in computer applications such as Google docs, and Microsoft suite of Excel, Word,  PowerPoint and Teams.
  • Detail-oriented, highly organized, creative and analytical.
  • Works well under tight deadlines.
  • Excellent negotiation, oral and written communication skills.
  • Ability to establish productive relationships with people at all levels.
  • Experience in Automotive is an asset, but not required.
  • Understanding of key media tools such as Vividata, Google Adwords, Google Analytics

Education and Experience:

  • 2-3 years of experience in a similar role.
  • University Degree or Advanced College diploma, preferably majoring in business / marketing / advertising.

Closing Statement:

Innocean Worldwide Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process.


If you are interested in career opportunities with Innocean Worldwide Canada, please send your cover letter and resume to