Manager, SEO

Date Posted: June 8, 2022

Location: Toronto

Purpose of Job:

We are looking for a talented and motivated SEO Manager to lead SEO efforts for our agency.  If you’re passionate about search engine optimization and would love the opportunity to apply your craft in a collaborative 360 environment, we want to hear from you.  We’re looking to grow our in-house SEO team to collaborate with our entire group of Media Planners, Media Buyers, Creatives, SEM, SMM, Programmatic Traders, and Data Analysts to drive results.  

We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams, while leading on-page and off-page SEO and portfolio expansion efforts for our agency.  Current knowledge of SEO best practices and techniques is essential to this role.

Your mission and the SEO Manager will be to ensure that client content is search-engine friendly and optimized to generate increased profitability.

Key Accountabilities:

Initial Technical Site Audit

  • Organic performance audit
  • Core Web Vitals Analysis
  • Crawling audit and crawl budget analysis
  • Site architecture audit
  • Keyword meta-mapping
  • Site map audit
  • Site speed audit
  • URL optimizations

SEO Optimizations and Recommendations

Plan, develop, and implement effective search engine optimization (SEO) strategies, including:

  • Optimize website content and landing pages
  • Conduct keyword research & mapping to guide content teams, including content gap recommendations
  • Review technical SEO issues and recommend fixes, including in-CMS updates & changes
  • Direct off-page optimization projects (e.g. link-building)
  • Asset optimization including maintenance of T1 & T3 GMB listings and SEO updates as new products roll out

Ongoing Reporting

Collect data and report on traffic, rankings and other SEO aspects, including:

  • Identify key SEO KPIs
  • Manage SEMrush, Google Analytics, Google Search Console and GMB Reporting
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present reports regularly, ensuring the data is integrated with overall Digital Performance reporting
  • Ad hoc Dealer level reporting

Project Management & Cross-Team Collaboration

  • Support ongoing client needs
  • Collaborate with web dev, content, design, social media, paid media, and account service to help optimize content and performance
  • Share website, keyword, and content recommendations with paid media teams

Industry Knowledge

  • Keep abreast of SEO and integrated marketing trends and algorithm updates
  • Suggest improvements in process and productivity optimization
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices

Requirements (Technical)

  • 4 years of experience as SEO Manager or similar role
  • 4 years of experience in planning and implementing a successful SEO strategy
  • 4 years of experience in web analytics, marketing, and business development
  • Knowledge of standard and current SEO best practices
  • Familiarity with HTML, CSS, JavaScript
  • Experience with integrated SEO reporting and in-depth knowledge of research principles and methods and experience in analysing data
  • Expertise in A/B and other testing methods
  • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
  • BSc/BA in Marketing, Business or related field
  • Experience working with cross agency disciplines (Web, SEM, Content, etc.)
  • Experience in the Auto industry is a bonus, but the right attitude is more important
  • Bilingual French and English is an asset

Requirements (Personal)

  • Enthusiastic, self-motivated, and collaborative, with strong leadership, organizational, and project management skills
  • Ability to identify growth opportunities, a keen eye for detail, with strong presentation and interpersonal skills and the ability to articulate and deliver messages effectively
  • A critical thinker, a problem-solver, an analytical mindset with numerical aptitude
  • Sense of ownership and pride in your performance and its impact on company’s success
  • While you have a passion for SEO, you like to think big and understand total marketing communication impact
  • Understand the importance of accountability, professionalism, and integrity in the workplace

Closing Statement:

Innocean Worldwide Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process.


If you are interested in career opportunities with Innocean Worldwide Canada, please send your cover letter and resume to