Innocean Worldwide Canada and Genesis Motors Canada Roll Out New Social Media Campaign
Innocean Worldwide Canada is working with Genesis Motors Canada on a new social media campaign featuring recognizable Genesis car owners in a series of online videos revealing the unique nature, luxury and benefits of owning a Genesis vehicle. Among the first owners to come onboard are the well-known entrepreneur, philanthropist, superfan and car enthusiast, Nav Bhatia, as well as actor, influencer and millennial entrepreneur, Tia Bhatia.
The purpose of the series is to allow prospective customers the chance to hear from real Genesis owners and offer them a genuine reason to consider the brand. In the online series, each Genesis owner is someone who has taken the road less travelled to earn great success. In the case of Nav, this meant starting life in a new country and for Tia it meant choosing not to take the easy path in order to pursue her own career in acting. While each of the owners tells their story in a different way – for Nav it is a series of conversational videos while Tia shows viewers the at home luxury of Genesis’ “We Come to You” model – all highlight their individual connections to the brand and why they chose a Genesis vehicle to suit their lifestyle.
The videos are being rolled out on Genesis Motors Canada social media platforms, including YouTube, Facebook, Instagram and LinkedIn. The creative work was conceptualized, filmed and edited by Innocean Worldwide Canada.