Retail / Heart vs Brain

This year’s Factory Authorized Clearout event is brought to life with two iconic characters: the Heart – who represents the overwhelming, blood-pumping feeling of test driving and falling in love with a Hyundai; and the Brain – who embodies the rational, unemotional decision-making re: price, budget, value and payments. Instead of the Heart pummeling the Brain into an impulse purchase, these clearout offers allow both Heart & Brain to be perfectly happy and greenlight the purchase. That’s a win-win.