Digital Tagging Implementation Specialist

Date Posted: May 4, 2021

Location: Toronto

Position Summary: Innocean Worldwide Canada is seeking a talented Digital Tagging Implementation Specialist. The successful candidate will partner heavily with both internal and external stakeholders to maintain and advance our measurement capabilities to help Innocean be a leading data-driven organization. We’re seeking an entrepreneurial individual who is passionate about data and analytics and has a keen understanding of digital marketing measurement. Joining the Insights and Analytics team, you will have the opportunity to provide best-practices recommendations regarding tagging and implementation of digital analytics. The successful candidate will be working in a fast-paced, innovative team that is responsible for driving Innocean Worldwide Canada’s data analytics strategy and providing game-changing metrics and insights to both our internal teams and clients. 


  • Proactively consult with digital marketing teams to effectively translate business needs into well-architected analytics solutions
  • Design, present, and implement website and tagging setups
  • Use Google Tag Manager to implement tags on client’s websites for platforms sch as Google Analytics 360, Google Ads, Facebook, The Trade Desk, and more
  • Provide technical support to internal client teams around analytics tagging, data validation and data integration
  • Maintain tagging libraries that support detailed digital optimization
  • Document and maintain analytical and reporting operational procedures and processes

Skills and Behaviour:

  • Entrepreneurial attitude with a drive to improve processes and establish best practices
  • Microsoft Office and Google Suite skills
  • Excellent communication skills
  • Strong attention to detail and project management skills.
  • Comfort working alongside various functional teams across various lines of business
  • Self-starter with the ability to work independently
  • SQL, Tableau, Power BI, Google Data Studio experience considered a plus

Education and Experience:

  • Bachelor’s degree in Business, Computer Science, Math, Statistics/Economics, or a related field
  • Understanding of HTML and web protocols
  • Experience with Tag Management Solutions such as Google Tag Manger, Dynamic Tag Manager, Ensighten, BrightTag or Tealium
  • Experience creating digital marketing insights through the utilization of tag management tools using Adobe and Google analytics

Closing Statement:

Innocean Worldwide Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process. 


If you are interested in career opportunities with Innocean Worldwide Canada, please send your cover letter and resume to