In the spirit of the season, we went festive with Hyundai’s Twitter account, creating daily tweets that featured topical, holiday-themed content and winter driving tips. From animated GIFs to video and photography, no stone was left unturned. Each day, Hyundai kept the conversation going with original posts that spoke to people across Canada and in so doing, kept the brand top of mind. As a result, we acquired more followers by the day, and by the end of the campaign, tripled the count from when we started. What a great way to ring in the new year!