IWCa’s ‘Gaspocalypse’ a New York Festivals Finalist
IWCa is pleased to announce that our epic Super-Bowl spot, “Gaspocalypse” for the Sonata Hybrid, was awarded Finalist for Cinematography in the 2014 New York Festivals Award Show.
Gaspocalypse tips its hat to the post-apocalyptic film genre with a surprise ending that pulls the rug out from underneath the viewer.
Not just a message about fuel efficiency, the spot also speaks to the performance and styling that Hyundai cars are being noted and appreciated for by journalists and consumers alike.
New York Festival’s unique award is designed to resemble the New York City skyline. It also includes a projector on the bottom that plays Gaspocalypse’s credits, as well as the spot itself.