IWCa Helps Kia Kick Off The Montreal Auto Show in Style
Thanks in part to freezing temperatures outside, the 2015 Montreal Auto Show (Jan. 16 – 25th) boasted record-breaking attendance, providing the perfect indoor activity for the whole family. It was where IWCa launched the brand new Kia booth to the press and automotive enthusiasts.
An adoption of the global common booth, the cutting edge update included a 90-inch LED screen – the largest on the automotive circuit, fully digital wheel stands, and a 50-foot bench with four charging stations, allowing guests to relax and engage with large touch-screens featuring the full Kia lineup. With two turntables on the main stage, the updated booth also provided an impressive platform to unveil the all-new 2016 Sorento to a very positive reception.
Captivating attendees with its innovative design and technology, IWCa’s new auto show booth for Kia was a big success.