IWCa Breaks Brand Positioning Campaign for Hyundai
IWCa launched an all-new advertising and communications campaign to elevate the perception of the Hyundai brand in Canada. The advertising communicates how Hyundai products and the dealer experience differ in the marketplace, and defines the company’s unique “Modern Premium” brand positioning for the Canadian market.
The term “H-Factor” is used as a creative expression of the company’s drive to deliver customer experiences that exceed expectations. It is the rush of emotion you feel when you experience the Hyundai brand.
The new flagship spot features Hyundai’s design, R&D, quality, and technology set to the song “Radioactive” by the band “Imagine Dragons”, welcoming viewers to the new age of Hyundai.
Launched on YouTube Jan. 28th, the commercial is already a huge hit, closing in on nearly 4 million views. The popular spot first aired during the Canadian broadcast of the Super Bowl and was complemented with an online campaign. IWCa will be following up with future nameplate work, further highlighting the H-Factor theme.