IWCa Acquires Cycling Canada As New Client
INNOCEAN Worldwide Canada is very pleased to announce the acquisition of our new client, Cycling Canada. A national non-profit organization, Cycling Canada leads high performance cycling programs and empowers the development of athletes in six disciplines: Road Racing, Mountain Biking, Cyclocross, BMX, Track, and Paracycling.
INNOCEAN actively pursued a relationship with Cycling Canada, presenting them with an innovative campaign idea designed to inspire cyclists to achieve their greatest potential. Impressed with the enthusiastic initiative, Cycling Canada accepted IWCa as their agency partner.
As a generous token of Cycling Canada’s appreciation for IWCa’s partnership in helping to build their brand, the Cycling Canada team recently presented the agency with an attractive framed Olympic jersey. Fifteen Canadian cycling athletes signed the jersey including Olympic Gold medalist, Clara Hughes, Commonwealth Games Gold Medalist, Catherine Pendrel, and BMX World Champion Silver Medalist, Tory Nyhaug. The inscription reads: “Presented to Innocean Worldwide. Our thanks to your team for supporting our team.”
IWCa looks forward to launching an inspiring campaign next year for this exciting new client.